In this evolving digital era, a secure digital presence is critical to both small and large businesses. Toronto Search Engine Optimization (SEO) is one element that offers online businesses the visibility needed to attract customers. Over ninety percent of B2B buyers and eighty-one percent of customers do their searches over the internet before making a purchase, and thus, businesses which are not well represented online may find themselves lagging behind regarding competition. That’s where SEO comes into play. Well-defined SEO strategies position a website and its content highly on search engine results page (SERP) for relevant keywords to attract potential customers and turn them into buyers.
What is Search Engine Optimization (SEO)?
SEO is merely a strategy used by brands to rank their content highly on search engines like Google. Visitors who browse on these sites are known as SEO traffic or organic traffic. Even though no one knows the algorithm used by Google to rank content, SEO experts have carefully studied all the elements and come up with factors that significantly influence the ranking of content and sites. These factors are referred to as either off-page SEO or On-page SEO. On-page SEO is whereby the strategies are implemented on your website. On the other hand, off-page SEO strategies are performed on your site.
Well-defined Toronto SEO Strategies Have Both off-page and on-page SEO
Let’s get a bit deeper into these two strategies to understand the overall concept better. “On-page SEO is where you produce content targeting specific keywords and then optimize the material to make sure that it gets noticed by search engines.” states Sherry Grimm, a Toronto SEO consultant. “Thus, if a customer searches the search engine, your website becomes the first to pop-up. This is done by paying keen attention to alt tags, title tags, keyword placement, meta descriptions, and URL.” You can view Sherry’s site at http://coronationim.com/seo-toronto/.
Off-page SEO is a technique used to link visitors to relevant content both off and on the website. Online businesses need methods to get backlinks which will in-turn develop rankings and drive traffic. To accomplish this, you just need to promote your content on various platforms such as content syndication, social media or guest posting.
Why is SEO Vital for Online Businesses?
To determine how a website ranks on the Search Engine Page, Google looks at various critical factors. Google strives to make sure that it offered relevant and trusted content that can be used to answer the user’s query. When your content ranks well and highly on search engines, then it will be more visible to users and attract a lot of clicks. The sites in position one on the results page draw a whopping 30% of clicks. This falls to 12% of sites ranked position 3. Sites ranked number 9, and ten only receive an estimated 2% clicks.
The statistics above clearly indicate that for those brands which desire attention online, they need to improve their rankings. We all can’t deny that a notable web presence is becoming a vital part of both small and large businesses. Customers are now turning to buying things online. And if they are not buying online, they do the necessary research online before going to the local stores. That being said, brands need to consider SEO as a way of ensuring that their visibility is seen and their voices heard.
Search Engine Optimization has become an essential element to online business success. If you want to have a healthy web presence and get more customers, you need to learn all about Toronto SEO and become a domain expert.